Innovation Strategies Combining Artificial Intelligence and Design for Behavioral Change

Thursday, December 5, 2019
, 09:30 - 17:00

Forum MedTech Pharma e.V., Am Tullnaupark 8, D-90402 Nürnberg

Registration:  Please register via faxreply on the Event Flyer or via Online-Shop. 

Participation Fee: 320 €, members of the Forum MedTech Pharma e.V.: 240 €

Concept and Organisation: Forum MedTech Pharma e.V. and Verhaert - Masters in Innovation

Contact Person: Dr. Frank Miermeister (

Cancellations received before November 28, 2019 are exempt from charges. For later cancellations and for not-attendance, the full amount will be incurred.


Innovation Strategies combining Artificial Intelligence and Design for Behavioral Change

This combined strategy allows companies to reposition themselves in the value chain and to re-invent a total customer centric solution to innovate more effectively and successfully. It allows to create more profitable products and services by delivering more convenience to the users. Building on this premise, 2 conjoint innovation strategies in particular are key to bring innovation to the next level in your company.

• Today, Artificial Intelligence technologies offer the opportunity to make user based diagnostic interpretation possible.

• At the same time, innovations of medical products and services are more successful if they manage to re-invent user behavior.

Deploying these intelligent approaches allows your company to disrupt the current way of doing things. It will create opportunities to deploy new products and services for improved and more cost effective care. The possibilities offered by AI technologies combined with workflow innovation yields a reinforcing method for successful strategic innovation.

Time Speaker Title
   09:00    Registration & Welcome Coffee

Dr. Frank Miermeister, Project Manager Technology
Forum MedTech Pharma e.V., Nuremberg


09:45 Hans Günter Boldt, Business Development Germany
VERHAERT New Products & Services, Belgium

Presentation: Introduction to the topics

10:00 David Pas, Head of Design Lab
VERHAERT New Products & Services, Belgium

Presentation: Behavioral Change


Coffee Break

11:00 Split session workshop: Behavioral Change


13:00 Prof. Oliver Amft, Director
Department of Medical Informatics, Biometry and Epidemiology Chair of Digital Health, Friedrich-Alexander University Erlangen-Nürnberg
Artificial Intelligence in Medtech
13:30 Jan Alexander, Consultant Physics Lab, Al-Engineer
VERHAERT New Products & Services, Belgium

Presentation: Future impact of Artificial Intelligence


Coffee Break

14:30 Prof. Dr.-Ing. Stefanie Remmele
Faculty of Electrical and Industrial Engineering, Landshut

Presentation: AI in Radiology: Opportunities & Challenges

15:00 Split session workshop: Artificial Intelligence

Group Discussion

   from 16:30   Wrap-Up & Networking